Strategic Plan

In June 2010 the Governing Board of the Harwood Museum of Art approved a strategic plan that will guide the museum's development between 2010 and 2015.  The complete strategic plan is available here.

Strategic Goals

1.     Streamline and clarify the museum's governance structure in order to more actively engage Board     members, increase the effectiveness of the Museum's Boards, and align the Harwood's governance structure with the "AAM Accreditation Commission's Expectations Regarding Governance."

2.     Carefully shape the museum's exhibitions portfolio in order to increase attendance, maximize earned income, grow targeted audiences, and align with the AAM Accreditation Commission's "Characteristics of a Accreditable Museum."

3.     Maximize contributed income through focused cultivation and stewardship of existing and potential donors.

4.     Continually learn about existing and potential visitors, and use that information to increase attendance among audiences identified as strategic priorities.

5.     Diversify the Harwood's audience in terms of age, ethnicity, income levels, and education level.

6.     Maximize earned income.

7.     Strengthen and focus the museum's collection through strategic acquisition, thoughtful deaccessioning     and careful management.

8.     Improve the visitor experience through the integration of visitor-centered orientation, way-finding and interpretation.

9.     Maximize the potential of the museum's interior and exterior spaces.

 Vision

The Harwood Museum of Art brings Taos arts to the world and world arts to Taos.        

Mission

The mission of the Harwood Museum of Art of the University of New Mexico is to collect, preserve, exhibit and interpret the arts, especially those created in, inspired by, or relevant to northern New Mexico. The museum advances the University’s mission and engages diverse audiences by stimulating learning, creativity and research through exhibitions, programs and publications.

Values

Community Engagement:  We believe that the Harwood should actively contribute to and participate in the cultural and civic life of northern New Mexico
Education:   We embrace our role as an educational institution associated with New Mexico’s flagship university
Accessibility:   We are committed to providing physical, intellectual and emotional access to museum collections and exhibitions
Respect for Individual Needs:   We understand and respect that each visitor has individual needs and interests
Diversity:   We value and respect multiple perspectives and backgrounds
Visitor Experience:   We are committed to facilitating an excellent experience for each visitor
Aesthetic Experience:   We value, respect and facilitate the individual aesthetic experience
Excellence:   We strive for excellence in all that we do
Quality:  The museum’s programming embodies a high level of artistic and educational quality
Stewardship:   We are responsible stewards of collections and gifts
Integrity:  We hold ourselves accountable to high moral, ethical and professional standards
Transparency:  We are committed to openness, communication and accountability